Field Marketing Manager - Virginia, Jersey City, Denver, Atlanta

US-REM-Offsite
3 months ago
Job ID
2017-20512
# Positions
1
Employee Type
R- Regular
Full Time / Part Time
Full Time
Category
Marketing

Overview

Trend Micro: Securing Your Journey to the Cloud

Trend Micro, the world’s largest independent security software company, strives to make the world a safer place by protecting digital information. Our solutions for consumers, businesses and governments provide layered security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative technology that is simple to deploy and manage, and security that fits an evolving ecosystem. Our solutions are supported by over 5000 employees in over 50 countries and powered by the world’s most advanced cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™.

 

Location:  Virginia, Jersey City, Denver and Atlanta

 

Trend Micro is looking for an energetic and results-oriented B2B regional marketer seeking to grow their career marketing information security and technology solutions.   The role will be focused on US go-to-market efforts and supporting growth of the Great Lakes region.

 

This marketer will work with the leadership team of the Great Lakes region to set marketing strategy for region, execute the resulting marketing programs, establish and grow a new regional office located in Chicago and will be responsible for measuring and analyzing results.  This individual will contribute to the development of integrated marketing and communications plans, which focus on driving demand and increasing revenue and market share. The right candidate will act as the region’s go to marketing resource and will help to identify, develop and explore best practice processes for sales and marketing productivity.

Duties & Responsibilities

  • Collaborate with regional stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives.
  • Participate in the development of demand generation marketing programs to support new business growth, including, but not limited to, custom events, tradeshows, email campaigns, digital marketing programs, webinars and social media.  
  • Implement a marketing plan to support revenue goals, including planning, execution, measurement and analysis.
  • Research and analyze market opportunities and business drivers to optimize marketing strategy and campaign execution.
  • Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing leadership
  • Update and manage marketing calendar, prepare program marketing budgets, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking.

Qualifications/Requirements

  • Minimum 3 years of directly relevant, hands-on marketing experience with a demonstrated ability to plan, execute, measure and analyze successful field marketing programs;
  • Bachelor’s degree in marketing, business or a related field of study;
  • Some experience with CRM and marketing automation (Salesforce.com preferred);
  • Positive, high energy, enthusiastic, flexible; thrives in a changing environment, takes initiative;
  • Ability to collaborate and thrive in a fast-paced environment;
  • Team player who is results oriented with a strong time management skill and “can do” attitude;
  • Ability to contribute to the development of integrated marketing plans to achieve desired outcome;
  • Ability to work with multiple levels of management; emphasis on high responsiveness and accountability;
  • Eagerness to work effectively across multiple teams including sales, marketing operations, channel marketing, global marketing and sales operations;
  • Adept at articulating program goals, strategy and execution elements to multiple audiences;
  • Strong initiative, proactive, has the ability to identify opportunities and independently pursue;
  • Excellent verbal and written communication skills;
  • Ability to travel regularly with up to 40% of time in the field when not otherwise in the new Chicago office.
  • Marketo experience a plus.

Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.

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